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How to stand out

How To Stand Out In A Noisy World

For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized. In the course of researching for my book (yes, I'm writing a book), I have looked up to more than 50 top thought leaders across a variety of different fields to elicit best practices and commonalities. I found plenty of useful techniques, from cultivating a trusted wingman to help promote you to others, to identify commonalities with the people you’re seeking to influence so they’ll be more receptive to your message. As I came to realize, though, there are three foundational elements to getting your ideas understood and appreciated, elements that underlie everything else. These are social proof, which gives people a reason to listen to you; content creation, which allows them to evaluate the quality of your ideas; and your network, which allows your ideas to spread. Without at least two of these, though ideally, you have all three, it’s structurally almost impossible for your message to breakthrough. Understanding that dynamic can help talented professionals, who may be prone to focusing their energy on the techniques that come most easily to them, know where to apply their efforts in order to ensure their true value is recognized.

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copy writing tips

15 Tips For Writing A Great Copy

It's taken me 4 days to write this blog post. Mainly because I've been getting requests from people to "teach them how to write." Let me clear one thing - you already know how to write. You just don't believe it yet. Initially, I was going to draft some advice on copy-writing, but I thought I'll make a series of blog posts wherein I teach you how to take your writing out in public and help you to draft a great copy. Time and again people approach me with the same sentence - "I can't write." It's the resignation declaration of the self-defeated. It's wrong on so many levels. You won't write? You don't want to write? I'm willing to buy these statements. But "can't?" Sorry friend, you can. You've been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting notes, etc. In your school years, you wrote every day. When you graduated you wrote a resume. But now, a blank screen transforms you into an anxious, insecure mess. You’ve said it a zillion times, but you’re not going to say it again because it’s a giant, steamy, stinky pile of crap.

how to take control of your life

Poetry On Taking Control Of Your Life

For the past four days, I've started sharing writing prompts over my Instagram handle, Aishwarya Shah, on the topic of - strength during uncertain times. At least that's what I think I'll stick to for the next couple of days. Anyway, I don't know how many days these writing prompts might last, but its always good to write. Writing acts as an instant mood-lifting tool. Writing is therapeutic. And for that reason, for those of you who still don't follow my Instagram, I'm sharing these two poems here so that it may help you in taking control and being in charge of your life. In some way or the other. Mental Health is important inside and outside of work. Professionally as well as personally. Here are all the four writing prompts+poems that might help in taking control of your life. And do read till the end. There’s an announcement.

online courses

10 Questions To Ask Yourself Before Buying Online Courses

With the rise of online courses available, it's difficult and often times tempting to spend $$$ on your next purchase. Buying online has become so easy especially when it's just a click away. The idea for this blog-post came to me when I realized that due to quarantine, people around the world are stuck at home. And the notifications are just pouring in from online course generators in the name of 'personal growth.' Now, I'm not saying all of them are wrong, but it's better to not be bombarded with such messages; I've unsubscribed from many email lists for the same reason. With the number of online courses available, it’s hard to know which ones are worth buying. Perhaps the best financial move I've ever made in my life is to get that sense of impulse under control. That's not to say that occasional spontaneity is bad - it's not and it can be quite fun - but that routine impulsiveness with one's money leads directly to financial ruin. So, how did I get this sense of impulsiveness when it comes to money under control? For me, the most useful strategy was to mentally adopt a routine where I strongly question every single purchase that I make. If I'm considering spending money on something that isn't very clearly a need (like very basic food staples) or an already-considered routine buy (like the type of hand soap that I buy whenever we need a refill), I question it. Now the above method isn't unhealthy, but it won't apply to everyone. There needs to be a strategic way which can help you whilst making decisions. That's why, I'm here 😉 <3

goodwill

Do you believe that goodwill prevails?

A little goodwill goes a long way to impact not just the life of an individual, but also that of the community, nation and the entire world! Of all the investments I have made in life, the only one that keeps coming back to me manifold is that of goodwill and kindness. An innate sense of courtesy and kindness has always been appreciated and remembered by people for years to come. And, it has invariably come back to me in some form or the other. If I were to ask anyone to believe just one thing with their eyes closed, then this is it – goodwill is the only guarantee that holds you in good stead all through life!

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