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How to stand out

How To Stand Out In A Noisy World

For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized. In the course of researching for my book (yes, I'm writing a book), I have looked up to more than 50 top thought leaders across a variety of different fields to elicit best practices and commonalities. I found plenty of useful techniques, from cultivating a trusted wingman to help promote you to others, to identify commonalities with the people you’re seeking to influence so they’ll be more receptive to your message. As I came to realize, though, there are three foundational elements to getting your ideas understood and appreciated, elements that underlie everything else. These are social proof, which gives people a reason to listen to you; content creation, which allows them to evaluate the quality of your ideas; and your network, which allows your ideas to spread. Without at least two of these, though ideally, you have all three, it’s structurally almost impossible for your message to breakthrough. Understanding that dynamic can help talented professionals, who may be prone to focusing their energy on the techniques that come most easily to them, know where to apply their efforts in order to ensure their true value is recognized.

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copy writing tips

15 Tips For Writing A Great Copy

It's taken me 4 days to write this blog post. Mainly because I've been getting requests from people to "teach them how to write." Let me clear one thing - you already know how to write. You just don't believe it yet. Initially, I was going to draft some advice on copy-writing, but I thought I'll make a series of blog posts wherein I teach you how to take your writing out in public and help you to draft a great copy. Time and again people approach me with the same sentence - "I can't write." It's the resignation declaration of the self-defeated. It's wrong on so many levels. You won't write? You don't want to write? I'm willing to buy these statements. But "can't?" Sorry friend, you can. You've been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting notes, etc. In your school years, you wrote every day. When you graduated you wrote a resume. But now, a blank screen transforms you into an anxious, insecure mess. You’ve said it a zillion times, but you’re not going to say it again because it’s a giant, steamy, stinky pile of crap.

how to take control of your life

Poetry On Taking Control Of Your Life

For the past four days, I've started sharing writing prompts over my Instagram handle, Aishwarya Shah, on the topic of - strength during uncertain times. At least that's what I think I'll stick to for the next couple of days. Anyway, I don't know how many days these writing prompts might last, but its always good to write. Writing acts as an instant mood-lifting tool. Writing is therapeutic. And for that reason, for those of you who still don't follow my Instagram, I'm sharing these two poems here so that it may help you in taking control and being in charge of your life. In some way or the other. Mental Health is important inside and outside of work. Professionally as well as personally. Here are all the four writing prompts+poems that might help in taking control of your life. And do read till the end. There’s an announcement.

Funny Quotes

2o funny quotes to lift your spirits

Laughter is a wonderful way to release stagnant, heavy, negative energy. I’ve collected funny inspirational quotes just for you. No matter what you have been feeling lately, these fun quirky quotes will make you chuckle and might just inspire your life in a positive way. Our time on Earth is never long enough, so why not enjoy it?! There are times when we lose sight of what’s most important, and these quotes about having fun and enjoying your life will remind you of it. In case you forgot, life is better when you take time to let loose and kick back. That means it’s okay to let your hair down every once in a while—no excuses! Also, I'd like to know, when you think of fun, what comes to mind? Mention in the comments below! I mean sure, inspirational quotes are required in life to give you that push you need. But life's boring without fun, right? As it's rightly said - laughter is the best medicine. But if you're laughing without any reason, you need medicine. You see what I did there? Anyway, that's exactly the reason why funny quotes work in parallel with inspirational quotes. And do read till the end. There's an announcement.

redefine failure

Why You Should Give Yourself Permission To Fail In 2020

It’s the perfect time of year to redefine “failure.” With all that is going on around us with global issues, losing jobs + family stress + a thousand things to manage + worrying about uncertain future effects + mental health + professional and personal growth; being in a constant state of anxiety and stress is the last thing we need right now. Everyone, you and me, is experiencing some sort of 'failure' in each ones' capacity and/or standards. We need to remember that we are trying our best and most importantly - we're in this together! You're not alone. The certain norms of failure need to be addressed and redefined with one thing in mind - it does get better. Have patience and practice gratitude. Embrace failure and count it as a stepping stone to a bright tomorrow because no phase is permanent. This too shall pass. But honestly, though, I'm over it. I'm tired of listening to everybody say they've failed or they can't see a better tomorrow so they'll just wait around for some fairy godmother to make things right. Why can't you do something right now to better your tomorrow? Obviously you aren't going to go research a vaccine to fight for this virus that's killing the world around, unless you're a scientist or medical professional, so leave that to the pros. What you can do is - to work on yourself and improve yourself so that when this is over, you'll have a better chance of making everything okay. Don't you see it? People were so used to the mundane, routine, monotonous, and machine-like regular scheduled life that they completely forgot how it would be otherwise. History is proof that we need to prepare for the worst and in such situations, know that there is only so much that we can do - focus, improve and grow ourselves individually so that when the negative is over, we all rise together. Every drop of water makes the ocean. And that is why we need to redefine our meaning of failure.

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